Raise a Glass. Change a Life.
Whiskey Valor Foundation is proud to launch their mission of supporting veteran-serving nonprofits through the art of bourbon. For their inaugural partnership, they chose to support VET+MAP Corporation because of the profound impact that VET+MAP had on Whiskey Valor's founder, Luis Martinez Jr., during his time as an Aggie student-veteran.
When he found himself at a crossroads between life, career, and passion, Luis returned to his p2i roadmap, where he was reminded that he valued “achieving a legacy of excellence” and “patriotic dedication to selfless service”. This moment of clarity led him to do what he needed to do…create the Whiskey Valor Foundation! This is what it looks like when a veteran is unleashed.
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We love unleashing veteran potential!
If this lights your fire, too,
here are 4 ways you can support:
01
This isn’t just a bottle—it’s a first.
Our first-ever fundraiser. Our first barrel pick. A partnership between VET+MAP and the Whiskey Valor Foundation, born from shared purpose and unleashed potential.
02
The iconic Glencairn—crafted in Scotland and trusted by whiskey makers around the world.
This exclusive edition features a custom VET+MAP engraving, created for those who believe in purpose with every pour.
Every glass supports student veterans on their path forward—one sip, one story at a time.
03
We’re raising $1,500 to bring our purpose-discernment process to more veterans, faster.
Every dollar goes directly toward developing a web-app prototype—a tool designed to guide transitioning service members as they navigate "what’s next".
It’s not just tech—it’s transformation. Be part of building it.
04
A monthly donation to VET+MAP helps sustain our mission—guiding veterans toward purpose, growth, and lasting impact.
It’s simple to set up, meaningful every month,
and powerful over time.
Consistency creates change. Join us in making it happen.
